Applied Medical Services Reveals New Corporate Identity

Durham, NC. – September 13, 2004—Applied Medical Services, a leading provider of transcription, coding, billing, practice management and consulting services to private practices, emergency physician groups and hospitals, debuted their new corporate identity today. The new identity includes a new logo, color scheme, and tagline that better reflects the company’s service offerings. This announcement is one in a string of recent corporate renovations – a company name, the restructuring of the company’s service divisions, and the promotion of Michelle Durner to President. The new logo boasts blue and shades of gray that represent the company’s 3 service divisions – Fast Chart Transcription, Profit Management consulting and practice management services, and Profit Solutions coding and billing services. With over 25 years of market experience, Applied Medical Services has developed a proven methodology for enhancing clients’ revenues, and as a result the new tagline states “Profit from our experience.” “We are so excited to reveal and integrate our new corporate identity. The new image is vibrant, modern and better conveys who we are as a company and the strong relationship with our clients,” says Michelle Durner, President. “The new brand is timed perfectly with the launch of our new name and other marketing efforts recently initiated.” Applied Medical Services has a new Website in the works that will reflect their new brand, provide user-friendly navigation, and offer clients better access to their accounts and records.

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About Applied Medical Services, LLC: Utilizing over 25 years of experience in total practice management, Applied Medical Services, LLC is a leading provider of medical transcription, coding, accounts receivable management, practice management, and consulting services. Applied Medical Services’ clientele includes hospitals, private practices and emergency department physician groups. Founded in 1979 and led by industry thought leader Sandy Williams, it is one of the only service providers of its kind offering hands-on account management by credentialed, senior-level executives. Profit Management’s customizable system for practice management and consulting services has a proven track record for enhancing the revenues of medical facilities in the Southeast. Fast Chart transcription services specializes in medical transcription using carefully selected, experienced, medical transcriptionists to accurately transcribe quality documents and industry standard security and encryption methods. Profit Solution’s coding and billing services division specializes in seamless medical coding, auditing, and accounts receivable management by senior-level executives who have obtained the latest certifications and are experts on government and compliance guidelines. MEDIA CONTACT: Ashlie Fowler 919.557.7890 [email protected]